The World Health Organization (WHO) states that "promoting physical activity (in combination with a healthy diet) through [the mass social media] is a cost effective and highly feasible intervention. We feel that after 100k tweets on physiotherapy, exercise and physical activity that we delivered an effective mass media campaign(!). The #PEPA16 massive open online course metrics revealed that we had over 46 million social media impressions.
Our aim is to build capacity within and beyond the health care system to deliver quality phyiscal activity opportunities and environments for the public and patients. We will continue to do this by developing amazing educational tools and resources and by nurturing "A Movement for Movement" as a community of practice.
Reducing societal and individual risks and preventing disease by bedside and population-wide interventions can play a significant role in reaching the WHO/United Nations "25x25" goals. By building support into our health care professional system, at scale, we can make this difference to society, individuals, and especially patients.
We would like to thank all of our followers and supporters in helping us to achieve some amazing "best value buy" results over the last 5 years. We know that we have influenced at scale and delivered a paradigm shift in the way that the public, researchers, policy makers and implementors have thought and acted.
We are now ready to take the prevention and treatment of noncommunicable diseases from the bedside to boardroom influence. Please watch this space...
Thank you again to all of our 40k followers: your support is greatly appreciated.
CEO Exercise Works.... and still on a mission.